Case Study

Smile Craft uses Pearly to turn patient A/R into cash flow and streamline internal operations.


Increase in Patient Payments


Patient A/R Collected in First 30 Days


Estimated Hours Saved in First 30 Days


Transactions Completed with Apple Pay


Redwood City, California

Mountain View, California

Practice Areas

Family Dentistry, Restorative Dentistry, Cosmetic Dentistry, Uniform Teeth



Practice Management System

Dentrix Ascend


Pearly Pay

Meet the Doctors


Dr. J. Janic Chou


Dr. Chou graduated from the University Of Pacific School Of Dentistry. After dental school, she continued her education through the Advanced Education in General Dentistry residency program.


Dr. Gregory Ding


Dr. Ding obtained his Bachelor of Science degree in Biological Sciences from the University of Southern California and earned his DDS degree from the USC School of Dentistry.


Dr. Amy Nguyen


Dr. Nguyen graduated from the University of the Pacific School of Dentistry. After graduating, she completed residency at USC and worked in the Veterans' Affairs Healthcare System.


Dr. Nazak Noorian


Dr. Noorian was born in Mountain View, CA, not far from Smile Craft, and was raised in the South Bay Area. She attended the University of the Pacific School of Dentistry in San Francisco.


Pearly elevates the financial experience for our patients, while boosting collection rate and operational efficiency for our practice.



The Challenge

Smile Craft Dental was growing rapidly and was moving team members into different roles. Therefore, the process for collecting patient payments, especially past due balances, was inconsistent, ineffective, and manual.

The practice's accounts receivable balance was aging, resulting in reduced cash flow and balance write-offs.

After a few phone calls with Pearly, Smile Craft determined that Pearly's A/R Automation Software was the best fit to streamline payments, boost collection rate, and provide a modern financial experience for patients.


The Solution

Smile Craft implemented Pearly Pay at their Redwood City and Mountain View offices. Smile Craft Operations Manager, Benjamin Yuh, worked closely with the Pearly onboarding team to integrate with their practice management system, Dentrix Ascend, with Pearly and customized account settings.

After patients and transactions were synced with Pearly, Benjamin analyzed Smile Craft's patient A/R in the Pearly Portal and engaged over 200 patients with past due balances in the first 15 minutes using the platform.

Pearly's outreach optimization engine then went to work automatically reaching out to patients on modern communication channels and encouraging payment with a frictionless checkout experience.


Pearly immediately turned our past due patient balances into cash flow.



Impact of Pearly

In the first 30 days using Pearly, Smile Craft collected 48.1% more patient payments compared to the previous 30 days.

Pearly was directly responsible for over $26,609 in patient payments in the first 30 days, including thousand of dollars in patient balances over 200 days past due.

Given that Smile Craft's locations are in the Silicon Valley area, offering multiple, modern payment methods via Pearly's frictionless payment portal immediately resonated with patients. For example, nearly 25% of all payments in the first 30 days were made using a digital wallet (e.g. Apple Pay).

In addition to boosting collection rate and accelerating patient payments, Pearly's easy-to-use platform and automation tools empowered the Smile Craft Dental team to save an estimated 46 hours in the first month so they could spend more time helping patients.


Pearly combines results-driven software with amazing support and is a must have for any dental practice.


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