Challenge:
Perfect Smiles provides high-quality dental care for their valued patients in and around Lenexa, KS. The practice is a member of the GPS Dental DSO, and is the 13th of their locations currently using Pearly software.
Prior to onboarding with Pearly, Perfect Smiles was hampered by an aging accounts receivable balance and a low collection rate on that balance. These issues were resulting in reduced cash flow and balance write-offs.
After demonstrating Pearly's value at 12 other locations, GPS Dental offered to expand Pearly's use to Perfect Smiles Dental. The goal was to reduce the aging A/R balance, boost collection rate, and provide a modern financial experience for Perfect Smiles' patients.
Solution:
Perfect Smiles was quick to onboard with Pearly and to implement the solution into their workflow. Over the course of 3 days and a 20-minute training session, the practice was up and running with Pearly and started engaging patients with aging A/R balances. Their integration with Dentrix was efficient and did not interrupt any clinic operations.
After configuring Pearly's patient outreach automation tools, Perfect Smiles started engaging past due patients on a regimented schedule so as to accommodate patients that would have questions about the changes to their billing process. Patients immediately received friendly notifications with intuitive bills, highlighting their visit history and balance owed.
Impact:
In less than a month after onboarding, Perfect Smiles collected over $14,500 in A/R that was past due. This resulted from 74 patient payments collected with 1-4 touch points via email or text that were automatically sequenced. These collections represented 29% of all past-due patients with A/R that had a high probability of being written off. This process also saved over 84 hours of staff time.
After seeing the outstanding results from the first batch of payments, Perfect Smiles Dental Care continued and scaled their patient outreach, scheduling notifications with another 136 patients representing over $24,700 in old A/R for collection. The practice now has an efficient, hassle-free process for collecting from past-due patients in a friendly and timely manner.