A-Dental Center is a leading dental practice in North Hollywood, CA dedicated to providing each patient with gentle and personalized care. Using innovative dental technologies, A-Dental Center promotes beautiful smiles that last!
Dr. Fadi Edmond ElzayatDDS, FICOI
Dr. Elzayat received his Doctorate of Dental Surgery degree in 2008 from the University of Southern California (USC). With a high commitment to patient care, Dr. Elzayat continually receives advanced training through attendance at educational seminars, both local and abroad. His memberships include the San Fernando Valley Dental Association, the California Dental Association, and the American Dental Association.
Noza is a Registered Dental Hygienist dedicated to providing each patient with the gentle, personalized care they deserve.
A-Dental Center needed a way to better serve uninsured and under-insured patients. Dr. Elzayat knew that subscription-based dentistry was the answer and could help his practice build patient loyalty, increase case acceptance, and generate recurring revenue.
However, Dr. Elzayat found it cumbersome to implement a membership program internally. The hassle of patient billing, managing members, and setting up an easy way to enroll patients turned out to be significant.
A-Dental Center started looking for a solution that would allow them to design custom membership plans, easily promote the offering directly to patients, automate subscription billing, and see real-time metrics on program performance.
A Google search lead Dr. Elzayat to discover Pearly.
A-Dental Center chose to use Pearly's Membership Software to launch and manage their in-house membership program. Pearly’s solution stood out because of the easy-to-use software, any-device patient enrollment, automatic payment processing, and built-in marketing tools.
Pearly hosted several virtual trainings with the A-Dental Center team to ensure everyone at the office could communicate the value of membership to patients and easily enroll members at their front desk. To help launch the program, Pearly designed brochures for A-Dental Center to provide to patients, crafted a personalized enrollment site, and added a widget to A-Dental Center’s website. A-Dental Center put up signs in the office and promoted their membership offering in email campaigns.
By combing Pearly’s software and membership expertise with A-Dental Center’s amazing team and quality dental care, the membership program quickly attracted patients.
A-Dental Center added 250 members in their first year using Pearly, enrolled 100 members in their first 100 days, and is currenly adding ~25 new members per month. After just 12 months, A-Dental Center now generates nearly $70k in recurring revenue from their membership program and is on-track to double membership fee revenue in year two.
Patients love the benefits of membership and the A-Dental Center team has done an excellent job communicating the value.
Instead of starting each month at $0 in production, A-Dental Center generates predictable, recurring revenue from membership fees and benefits from increased case acceptance. In addition, patients who come in for one-time emergency treatment become members and benefit from regular, preventive care included in each membership plan.
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